Saidler & Co. is a Swiss Investment Firm

Saidler & Co. is a Swiss investment firm and a New York-based hedge fund founded and controlled by the Saidler family. At the core of Saidler & Co. is the House View, the firm’s proprietary research. The House View investment strategy follows the research exclusively.

Since 1996, Saidler & Co. has invested into 200+ disruptive businesses and taken calculated risks on technological innovations with the potential to reshape industries.

Saidler & Co. stands for Saidler and Company. The principal owner, the family Saidler, partners with selected parties representing “and Company” in the firm’s name Saidler & Co. The firm usually deploys its own capital alongside a curated group of 100+ leading private and institutional investors.

Saidler & Co. has its headquarters in Switzerland in the canton of Zug and employs a team of 15 professionals in a variety of disciplines who apply our forward-looking vision, entrepreneurial spirit and leading investment expertise.

From Merchants to Finance

The history of the Saidler family and Saidler & Co. are closely intertwined. The ancestry of the family and its entrepreneurial legacy can be traced back 13 generations to the countries of the former Habsburgian imperial and royal monarchy (k.u.k monarchy) and in particular to Austria and the Czech Republic.

For 13 generations, the Saidler family have used their commercial expertise to manage their assets through wars, economic depressions and political crises. The mercantile acumen of the Saidler family has allowed them to develop deep financial understanding, which informs the long-term investment vision of Saidler & Co.

Understanding Change

Saidler & Co. has been at the forefront of change for nearly 30 years. The firm has invested in over 200 businesses with the potential to disrupt entire industries.

Having understood the fragility of the fiat monetary system, Saidler & Co. was an early investor in Bitcoin and other cryptocurrencies. For millennia, governing systems have repeatedly debased their currencies to accommodate more spending. Every time, this has resulted in the destruction of fiat currencies. Following the end of the gold standard in 1971, the world is witnessing the end of another one of these cycles and the demise of contemporary monetary systems.

Driven by the belief that cryptocurrencies will become the basis of a new monetary system, Saidler & Co. has spearheaded investments into crypto assets and their broader ecosystem. This strategy has made Saidler & Co. a leading investor in the cryptocurrency space and has financially benefited the firm, its partners and co-investors.

Think Differently

As an integral part of its work culture, Saidler & Co. fosters independent thought. Underpinning its actions, is an effort to understand movements and trends without blindly following the crowd. An understanding of disruptive change, rooted in long-term thinking, has allowed Martin Saidler to build a uniquely successful family-controlled investment firm in under three decades.

Principal, not advisor.

At the core of Saidler & Co.'s business are close and trusted relationships with its partners. Saidler & Co. always invests its own capital alongside its partners. This approach cultivates close alignment with partners, as we face the same investment risks and rewards. Saidler & Co. invests with its partners as principal, not as advisor.